Today’s customer journey is anything but linear—and brands that thrive are the ones that meet shoppers where they are with precision, relevance, and speed. This session brings together two leading minds in retail technology and digital strategy to explore how data-driven insights and machine learning are transforming the customer experience. Learn how to harness predictive intelligence to anticipate intent, deliver hyper-personalized content at scale, and build loyalty through seamless, omni-touchpoint engagement. From first touch to repeat purchase, discover how to make every interaction smarter, faster, and more effective. Whether you're fine-tuning your digital stack or reimagining your lifecycle marketing, you’ll walk away with practical tactics and future-forward strategies to elevate your customer journey.