At Softtek, we help retail businesses enhance efficiency and profitability through innovative digital solutions. With over 40 years of experience as a global software engineering partner, we work closely with clients to build, implement, and manage technology that drives tangible results. We focus on transforming business processes to make them faster, more efficient, and cost-effective, using AI and automation to align operations with strategic goals through Data-driven. We’re not about “reinventing” and "reimagining” the business; we drive results.
Thursday Jul 23
1:30pm - 2:30pm
Oracle Stage, Broadmoor West
Explore the emerging skill sets needed to support scalable and responsible AI deployment, including AI engineering, model oversight, digital fraud, and data product management while keeping pace with the organization's technology needs.
Friday Jul 24
9:30am - 10:00am
Dragonfruit AI Stage, Broadmoor West
Retailers are under pressure to innovate faster, adopt AI, launch new services, and transform customer experiences, all while keeping complex store, digital, supply chain, and enterprise operations running without interruption. For organizations operating at scale, the real challenge is not simply having an AI strategy; it is creating the operational foundation that allows AI and automation to deliver measurable business value.
In this session, ICONN (7-Eleven Mexico), will share how it is balancing the demands of running a large retail operation while transforming for the future. Attendees will hear a practical, real-world perspective on how modern IT operations can evolve from a reactive support function into a strategic capability that enables transformation. The session will highlight why AI is most effective when built on a stable, well-managed operational foundation, and how retailers can reduce operational burden while creating room to innovate, integrate growth, and move the business forward.
