Who attends

A select network of senior digital, marketing and technology leaders defining the next era of retail. Each attendee is invited for their influence, expertise and ability to turn ideas into meaningful impact. With a newly expanded audience and refreshed program, NRF Nexus 2026 brings together the leaders steering transformation across the industry.

A select network of decision-makers

Attendees represent the most forward-thinking executives in retail and adjacent sectors shaping commerce. They oversee transformation across digital ecosystems, marketing strategy, data, technology infrastructure, customer experience and innovation.

Every connection adds perspective. Every exchange accelerates progress.

Where leadership connects across functions

Innovation emerges when disciplines intersect.

Digital leaders, marketing executives and technology architects come together to align priorities, share solutions and unlock partnerships that shape how consumers engage and how brands scale.

This cross-functional collaboration is core to the new Nexus experience, ensuring strategic alignment across roles that rarely have space to think together.

Conversations that create momentum

At NRF Nexus, ideas move quickly.

Leaders leave with strategic clarity, new partnerships, fresh pilots and actionable frameworks that carry into the months ahead. What starts as conversation transforms into direction, and direction turns into measurable impact inside their organizations.