Apply to attend

White papers

Explore NRF Nexus white papers for in-depth insights, research, and forward-looking perspectives on the forces shaping retail and consumer behavior. Download expert analyses designed to help you navigate change, uncover opportunities, and make more informed business decisions.

The AI-Ready Brand Guide

The AI-Ready Brand Guide maps the gap between consumer AI adoption and brand readiness and what it takes to stay visible when AI agents start making the calls. Learn more about Cordial.

Download this white paper

The Agentic Readiness Playbook

Align your data, teams and strategy for AI-powered commerce. Learn more about Mirakl.

Download this white paper

The End of More: How GLP-1 Users Shop, Eat, and Seek Support

PwC’s latest research on GLP-1 users reveals the shifting consumer purchasing decisions — from the dinner table to the grocery aisle to the dressing room. Learn more about PwC.

Read this white paper

The Intent Economy

How AI, autonomous agents, and real time payments will transform how enterprises buy and sell.

Download this white paper

Salesforce's Customer Loyalty Guide

Discover how today's top retail and consumer goods brands are transforming customer loyalty — moving beyond outdated points-and-perks programs to build AI-powered, connected experiences across every touchpoint. Uncover what it really takes to turn customer data into genuine loyalty that lasts.

Download this white paper
Cover of the Salesforce white paper titled: The new loyalty landscape. How retail and consumer goods brands turn loyalty into growth. The cover has an image of a woman pulling headphones from a shopping bag.

Retail AI ROI Framework: How to Design, Measure, and Scale What Works.

The world got taken over by AI. But reportedly, 80% of all AI projects fail. Now that more shiny new toys are available to retailers, whether off the shelf or self-built, the golden question remains: How do we get ROI from AI investments?

Download this white paper

Rethinking Digital Commerce Economics: How Regional Grocers Build Profitable Digital Convenience Without Eroding Store Economics

This white paper shows how regional grocers can build profitable digital convenience by prioritizing margin-first strategies, smarter fulfillment models, disciplined technology investments, and the store as the core engine of growth.

Download this white paper

Sample white paper title goes here

Sample white paper description goes here. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Learn more about [company name]. (optional link)

Download this white paper
sample report cover

Access the future before it’s written.

Sign up to get information about NRF Nexus 2026 and join senior digital, marketing and technology leaders driving retail’s evolution.

 
Get updates