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White papers

Explore NRF Nexus white papers for in-depth insights, research, and forward-looking perspectives on the forces shaping retail and consumer behavior. Download expert analyses designed to help you navigate change, uncover opportunities, and make more informed business decisions.

The AI-Ready Brand Guide

The AI-Ready Brand Guide maps the gap between consumer AI adoption and brand readiness and what it takes to stay visible when AI agents start making the calls. Learn more about Cordial.

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The Agentic Readiness Playbook

Align your data, teams and strategy for AI-powered commerce. Learn more about Mirakl.

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The End of More: How GLP-1 Users Shop, Eat, and Seek Support

PwC’s latest research on GLP-1 users reveals the shifting consumer purchasing decisions — from the dinner table to the grocery aisle to the dressing room. Learn more about PwC.

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The Intent Economy

How AI, autonomous agents, and real time payments will transform how enterprises buy and sell.

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Salesforce's Customer Loyalty Guide

Discover how today's top retail and consumer goods brands are transforming customer loyalty — moving beyond outdated points-and-perks programs to build AI-powered, connected experiences across every touchpoint. Uncover what it really takes to turn customer data into genuine loyalty that lasts.

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Cover of the Salesforce white paper titled: The new loyalty landscape. How retail and consumer goods brands turn loyalty into growth. The cover has an image of a woman pulling headphones from a shopping bag.

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