Michael Colpitts is Senior Director of Consumer Industries Product Marketing within Oracle’s Consumer Industries organization, where he helps shape the future direction of retail commerce across some of the industry’s most transformative technology initiatives. With decades of hands-on retail and retail technology experience, Michael brings a uniquely practical perspective to conversations around AI, connected commerce, and the evolution of the retail journey.

His career spans nearly every dimension of retail, from store operations and solution implementation to software development, product management, and strategic commerce leadership. Having worked through major technology shifts, Michael has built a reputation for helping retailers separate innovation hype from meaningful business transformation.

Michael believes the future of retail is not built around isolated AI tools, but around intelligence embedded directly into retail processes and decision-making across the enterprise. From planning and sourcing to fulfillment, replenishment, selling, and customer engagement, he advocates for connected retail journeys where every action, outcome, and customer interaction continuously informs the next decision.

Known for combining visionary thinking with approachable storytelling, Michael helps retail leaders connect emerging technologies to real-world challenges, evolving consumer expectations, and measurable business outcomes. He is passionate about helping organizations navigate the intersection of data, operational complexity, and customer experience in an era where consumers increasingly expect retailers to deliver what they want, where they want it, when they want it, and how they want it.

Whether speaking with executives, merchandisers, technologists, or store operators, Michael is recognized for translating complex industry shifts into actionable ideas that help retailers shape strategy, accelerate transformation, and prepare for what comes next.

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